Legendary Marine has an in-house marketing department that manages more than 45 events a year and facilitates an exceptionally robust marketing, advertising and PR program for all of the dealership's locations. Meet the members of our marketing team!
Wanda Kenton Smith is our Director of Marketing. An international and national award winning marketing veteran and a degreed journalist and editor, Wanda brings more than 32 years of solid marine marketing experience to Legendary Marine including extensive work at both the manufacturer and dealer/retail level. She manages all aspects of Legendary Marine's marketing activities for all dealership locations. Prior to coming aboard here, she owned and operated a $20 million advertising and PR firm in Central Florida with 30+ national and global accounts. She was formerly vice president of marketing for a major boat manufacturer for 11 years, plus served as editor of two national consumer boating magazines and three trade newsletters. She is president of Marine Marketers of America, a member of Boating Writers International, and an in-demand speaker at national marine conferences around the country.
Matthew Kuka is our Marketing Coordinator and our resident graphics and social media guru. Matt handles the design for our extensive advertising program, ranging from eblasts and newsletters, to print and digital ads, boat show and yard signage, to Tweets and daily Facebook posts. Matt is also point on our website, and involved in a variety of special event activities. Matt is an excellent photographer who shoots many of our events. He is a degreed journalist in visual communications from UCF, with a second degree in advertising from UWF.
Annamarie Worrell is Marketing Specialist and assistant to our director of marketing. She is a graduate of the University of Central Florida and the Rosen School of Hospitality Management. Prior to joining Legendary Marine, Annamarie spent four years with the National Marine Manufacturers Association, including one year as show administrator for the Miami International Boat Show, the largest boat show in North America. She also worked for a Marriott franchise in Ohio in a management capacity.
Annamarie is point on Legendary Marine's diverse boat show activities and is heavily involved in all of the dealership's special events. She also assists in a variety of administrative support, employee - community - and public relations functions.